CREATING NEW VALUE FOR BTOB BRANDS.

InnerBark Marketing partners with BtoB industrial and high-tech companies, helping them create new value and outpace their competition through strategic marketing, knowledge marketing, and data & analytics.

We align marketing solutions with your business strategy to drive valuable growth in competitive environments. Our integrated programs incorporate measurable results and optimization, so you’re never guessing…and ongoing digital programs keep getting smarter.

WHY INNERBARK?

INSIGHTFUL STRATEGY TO OUTPACE YOUR COMPETITION

InnerBark Marketing brings the power of Fortune-class BtoB marketing to industrial, manufacturing, high-tech, and professional service companies.

We create strategies and marketing communication programs informed by our knowledge of technical and industrial audiences to help our clients outpace their competitors in these spaces. With a deep understanding of integrated marketing, we know when and how to leverage the right tactics to maximize growth and ROI.

Through extensive BtoB expertise in manufacturing industries ranging from aviation to automotive to aquaculture, automation, medical, and energy, we understand high-tech production, machine tools, additive manufacturing, IoT, coating technology, non-destructive testing, and smart factories. InnerBark Marketing brings a rare perspective and entrepreneurial spirit to your company’s marketing challenges.

Knowledge Marketing for Industrial and High-Tech Companies

InnerBark helps you grow customer attention and engagement through insightful content. As part of a larger strategic communications strategy, our team can develop meaningful content which drives engagement. Examples include eBooks, whitepapers, articles, webinars, video, websites.

In a collaborative style we elevate your ideas and differentiate your expertise from other noise in the marketplace ensuring greater engagement and lead generation.

Digital Strategy and Performance-Driven Solutions

With hands-on and senior-level agency experience, our expertise spans various mediums, platforms, and industries. Well-versed in advertising, digital strategy, conversion rate optimization, online media, insight development, content marketing, and analytics, we help companies grow and build their business. Proficient in tools like GA4, Google Ads, Salesforce, HubSpot, and more, we’re passionate about connecting real-world objectives to digital channels, delivering measurable results, and demonstrating return on investment.

SERVICES

RESULTS-BASED PROGRAMS NEED THE RIGHT COMBINATION OF SERVICES

InnerBark specializes in the core services BtoB companies need to drive successful programs.

While we can support a full range of client communication and promotion needs, our focus is in three interconnected areas: Strategic Marketing, Knowledge Marketing, and Digital Engagement & Analytics.

STRATEGIC MARKETING

We focus first on helping clients accomplish their business strategy through developing an integrated plan.

KNOWLEDGE MARKETING

We develop meaningful content which differentialtes your expertice and drives engagement.

DIGITAL ENGAGEMENT & ANALYTICS

We are commited to connecting and measuring programs through the marketing and sales funnel through measuring, analyzing, reporting, and ongoing optimization.

We can serve as a fractional CMO, providing strategy, planning, creation, execution, analytics and optimization. Or, we can be a strategic partner, engaged in digital transformation, lead gen, web development, or digital marketing.

We scale and prioritize based on your business goals and resources, “play nice with others,” as some clients have more than one marketing partner, and we are careful stewards of your resources, as we are focused on deliverables and invested in your short- and long-term success.

OUR CORE CAPABILITIES INCLUDE

Strategic Planning
Branding & Design
Digital and Print Design
Inbound and Outbound Lead Generation
Technical Writing / eBooks / White Papers / Webinars

Web Design / Development / Maintenance
SEO / PPC / Analytics
Video for Brands, Processes, Products & Customer Testimonials
Content Strategy / Public Relations / Social Media
Events / Trade Shows

We’d love the opportunity to learn more about your challenges and opportunities and see how we could provide greater value to help you reach your business goals.

LET'S TALK

THE WORK,
THAT WORKS

We thrive on diving deep into our client’s industry, developing market insights, and creating inspirational programs that deliver meaningful and measurable results. Unlike other agencies that “dabble” in the BtoB space, we specialize in it. Our passion is helping manufacturing and high-tech companies with strategic marketing, planning and integrated implementation.

SEE OUR WORK

John and InnerBark Marketing is our marketing and business strategy partner. With his international experience and the depth of his knowledge he helped us to create a successful lead generation campaign that drove new opportunities for Feintool. John has a unique capability to understand and align marketing recommendations to what is most relevant to Feintool and our clients. We can highly recommend John and the services of InnerBark Marketing!

LARS REICH, CEO

Feintool International Holding AG